German Brand Award 2019: HOMAG Group again honoured for new brand image
Schopfloch, June 11, 2019. The HOMAG Group received two awards at the German Brand Award 2019 for its new brand image. Together with the two awards at the beginning of the year at the German Design Award, the new branding of the HOMAG Group has now received a total of four renowned and internationally recognized awards.
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Daniel Loddenkemper, Senior Manager Marketing, took receipt of the award. Foto: Lutz Sternstein – www.phocst.com
The holistic new branding of the HOMAG Group implemented in 2018 has now been awarded in the category "Excellence in Brand Strategy and Creation" in the two areas "Corporate Identity" and "Employer Brand of the Year". The jury honored the "outstanding brand work", especially the transformation from the old to the new design. The German Brand Award understands and rewards brands holistically, discovers and presents unique trends and promotes not only the winners, but the entire brand economy.
The German Design Council and the German Brand Institute thus award prizes to successful brands, consistent brand management and sustainable brand communication. The German Design Council is one of the world's leading competence centres for communication and knowledge transfer in the fields of design, brand and innovation.